Everyone has strengths. Not everyone is clear what their strengths are and how to capitalise on them. Critically for organisations, neither are their managers or HR leaders.

Realising strengths and the energy that fuels them is a clear and natural route to enhancing employee contribution, engagement and performance. Research shows that when people use their strengths they perform better, achieve results faster and feel more resilient, satisfied, energised and engaged. Strengths use is a core predictor of workplace engagement, which in turn predicts increased productivity, higher profits, greater commitment and retention.

Strengths-based assessment and development tools enable HR, talent leaders and managers to get the very best from people. If you recruit, select or advise organisations to find and retain the right talent, target strengths. For even greater results, integrate strengths tools across the employee life-cycle and organisation.

Strengths Profile


Help people realise their strengths to enhance performance and achieve their goals. Learn how to unlock performance, energy and potential in individuals with the leading strengths assessment and development tool.

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